Navigating the
Multi-polar World
How multinationals in China and Chinese companies
expanding overseas pursue high-performance finance
纵横多极世界
进军海外的中外跨国公司如何实现卓越财务绩效
Every generation lives in a new world—created by the rolling
force of change. On that we can depend. What's distinctive
about change in our time is how quickly it occurs and how
radically different it leaves the globe.
Take the globalization of recent decades. Globalization
has shaken the traditional dominance by economies of
the United States, Europe and Japan—and transformed
the global terrain into a flat world--a level playing field.
Developing countries now account for 49 percent of global
GDP. Output, trade, investment—these measures all confirm
the spread of economic power from the industrialized
economies to the emerging world.
But now globalization too is changing, as it shifts into a
new phase. At Accenture we call it the multi-polar world. In
this world there are multiple centers of economic power and
activity. Here developing or emerging economies participate
not just as producers of low-cost products and services for
export, but as active shapers of global economics.
They are not just production hubs but also exporters of
capital, sources of talent and innovation and buyers of
companies overseas. In this environment of dispersed
economic power, globalization is a two-way process—and
the world of trading nations, highly interdependent.
每一代人都生活在一个新的世界——由变革推动力创造
的新世界.这是我们可以依赖的变革.我们这个时代变革的
特殊之处在于:它发生的如此迅速,又给我们带来如此翻天
覆地的变化.
让我们来看看近数十年来的全球化程度.全球化改变
了美国、欧洲和日本经济的传统主导地位,让地球成为了
一个"扁平的世界"——一个水平的竞技场.如今发展中国家
在全球GDP(国内生产总值)中的份额占到了49%.产出、
贸易、投资……所有这些指标都证实了经济力量正从工业化
经济体向新兴世界扩展.
而如今,随着全球化转向一个新的阶段,其本身也发生了
变革.在埃森哲,我们把这个新阶段称之为"多极世界".在这
个新的世界,存在着多个经济力量和经济活动中心.参与其中
的发展中经济体和新兴经济体,其角色不只是用于出口的
低成本产品和服务的生产商,它们还是全球经济形态的积极
塑造者.它们不再只是生产中心,还成为了资本、人才与创新
的输出方,以及海外公司的买家.在这种经济力量四散分布的
格局中,全球化是一个双向的过程——而且全球各贸易往来
国家相互间高度依赖.
The new world
新的世界
In this multi-polar world, China moves to center stage as a
global economic power. China's staggering pace of growth
and .3 billion people offer tantalizing opportunities for
multinational companies in search of new markets. China is
now the world's largest consumer in many categories. It is
for instance, the biggest market by far for mobile phones
and has overtaken Japan as the world's second largest auto
market. There is more of this, much more, to come.
It works both ways. Chinese companies have in the last
decade gained in strength and are expanding beyond their
borders too, staking a claim for broader economic presence.
Many can be called multinationals in their own right.
What does it take for a company to perform successfully
in this new multi-polar world? Whether it's multinationals
coming to China or Chinese companies going abroad, one
constant remains in the pursuit of success. It's the demand
for high performance of the business. Linked to that is high-
performance finance--anywhere on the globe.
A high-performance business is still what it has
always been. In Accenture's research, it's the ability
of a company to balance today and tomorrow, to
consistently outperform its peers over time, across
business cycles, industry disruptions, leadership
cycles—and now, across geographical boundaries.
But how does a company achieve high-performance finance
when it comes to China in particular? Is it different here
from other places? If so, how?
在这个多极世界,中国作为一支全球经济力量登上了中央
舞台.中国惊人的经济增长速度以及13亿人口,为寻找新市场
的跨国公司带来了让人垂涎的商机.如今中国已经成为全球
众多产品类别的最大消费市场.比如,它目前是全球最大的
手机市场,并已超过日本成为全球第二大汽车市场.这样的
例子还有很多,今后还会更多.
无独有偶,中国企业在过去十年也已大力发展,并正向
国外扩张,寻求更广泛的经济存在形式.很多中
……

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